Taking a look at some media trends in the digital era

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Taking a look at some of the current changes and developments in TV and digital media.

In the existing digital age, mobile phones have become one of the most prevalent instruments that people are using to watch videos and gain access to media. Nowadays, many social media channels are providing endless feeds of brief, fast-paced videos, that are growing in appeal among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms allow users to see a variety of customised material and react quickly, here making these videos a lot more appealing and addicting than conventional media. Short form videos are also being used more often for news and academic functions, not just for entertainment. Subsequently, this pattern is changing the way individuals are proactively seeking for and counting on to get information, in a faster, shorter and more visible format.

Recently, with the rise of digital media, the way in which people consume media has changed significantly. For several years, traditional tv was the main source of home entertainment for most people. Nevertheless, ever since the development of streaming services, many audiences are turning away from scheduled television, especially among younger people. Rather, international media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for enabling individuals to view the shows and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the sector.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which individuals are getting their information is also evolving. Individuals are progressively turning towards internet news sources, instead of viewing television, to discover the latest worldly affairs. Nevertheless, simultaneously, due to a continuous circulation of info, people are coming to be overwhelmed by huge quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is more clear and much easier to follow. These days it is common to find news channels that have mass followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been essential for supplying people with dependable and authenticated news sources, in a format they can easily access.

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